Producing Theatre A-Z Workshop

This one week course offers you an A-Z of producing your first piece of fringe theatre. From working out what’s the best business model for your group or organisation, to planning your production and finding a venue, to budgeting, grant applications, fundraising and marketing. The course is made of up of five separate sessions which can either be booked as a full week or individually:

October 20th

Setting up a new theatre company can be one of the most exciting steps in your career – but there’s also a lot to think about! This workshop offers an introduction to the basic areas you need to think about when setting up a new company – if you’ve ever wondered if you should become a charity, limited company or partnership; what your obligations are as an employer or if you need to set up a company at all – this will be the workshop for you.

October 21st

Sound financial planning can be the difference between success and failure for most theatre companies, as can bringing in enough money to get started. In this workshop we’ll take you through pricing, box office, sales forecasting, budgeting and cash flow.

October 22nd

In the current climate it’s more important than ever to identify and maximise every funding avenue available. This workshop will cover fundraising from organisations, including practical examples, the pros and cons of each and how to mind map your fundraising strategy

October 23rd

So you’ve decided to stage a production – what next? What do you need to think about – what kind of team will you need? How do you go about hiring the staff? Finding an appropriate venue or any of the other countless components you’ll need to put together to make a successful production

October 24th

A straightforward guide to getting bums on seats. We’ll lead you through planning your marketing and PR campaign, with practical guides, exercises and examples. The workshop will cover: what is marketing, aims of marketing, press and PR, advertising, direct marketing, social networking.

All workshops run from 10am – 4pm with an hour break for lunch and two coffee breaks. Workshops can be booked individually or as a full week.

Workshops are led by Flavia Fraser-Cannon and Buffy Sharpe

Flavia Fraser-Cannon was, until recently, the in-house Producer and Head of Marketing at Theatre503. Flavia produced and curated regular short plays event The Miniaturists 2006-2013 at Arcola Theatre, Southwark Playhouse, The Liverpool Everyman and Latitude festival. She was a member of the core team at Guerilla Science 2010 – 2013. She was awarded a Society of London Theatre Stage One apprenticeship bursary in 2008 and worked for over a year for West-End producers ATG, Mark Goucher and Mark Rubinstein Ltd on shows such as Sunset Boulevard, West Side Story and La Clique.

Buffy Sharpe has trained and tutored in Enterprise Start-up, Creative Thinking, Creative Businesses and Social Enterprise for the Prince’s Trust, Keeping it Simple Training, In-Biz and the Hammersmith and Fulham New Deal for Communities; she is also a librettist and playwright and runs a successful opera production company, Eclectic opera.


Individual session – £60
Full Week – £240 (5 days for the price of 4)

50% off for any additional places booked by members of the same company (i.e. £30 for individual sessions or £120 for the full week)

Booking fees and deposits are non-refundable but can be exchanged for other Finger in the Pie workshops.


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